Question 6

In this advertisement, there are connotations about globalism and exoticism within the references to India. In Conan supposedly going all the way to India in order to "outsource" the curtains for his show to get the very best quality, American Express is saying that products made in exotic lands are of far better quality, simply because they are foreign. However, the commercial also provides commentary on the work conditions and stereotypes of how things are done in India, even today, with the looms and berry crushing that suggest that they are more primitive than our Western culture, as well as that they do all work by hand and without machines.